3TV: Triathlete sells ad space on his body for a good cause

A huge THANK YOU to Jim Brewer, Executive Director of the Leukemia & Lymphoma Society, for setting up this coverage and Carey Pena and everyone else at Channel 3 for the excellent exposure.

It all started with a press release.

The State Press was the first to bite.

Then came a short segment on KPHO Channel 5 and an article in the Jewish News of Greater Phoenix.

Now the best yet: in-depth coverage on the 10pm Channel 3 news.